John McKetta
John McKetta is a writer and educator with a background in immersive theater, experiential advertising, and digital marketing.
After receiving his BFA from Carnegie Mellon’s School of Drama, John went to Barcelona to create fully immersive, theatrical labyrinths with Teatro de los Sentidos. During this time, John developed the skillset in sense-based storytelling that would help him to develop large-scale advertising experiences for a host of international brands including Ray-Ban, Absolut, Expedia, and Fox Searchlight.
In the digital marketing world, John has used his theatrical background to develop iterative, adaptive campaigns that engaged millions of viewers with user tracks tailored to fit the unique desires and experiences of multiple audience bases.
He lives in Los Angeles with his wife and two dogs.